Advertisement byline for a large telecom player runs 'don’t do the done, do the new'.It all started with Nike's famous - Just do it.
This may be great for exercise enthusiasts or fashion conscious but not for investors. In the world of investments doing comes after knowing, knowing comes after learning.So its important for every investor big and small to learn first before s/he even thinks about investing. Knowing what you are doing is much more important than doing the new.Many investors have been carried away by the new-new thing be it dotcom then or real estate, markets are the same and if at all we can think of an apt byline for investments it is - Price is what you pay and value is what you get.
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