General (6)
FundsIndia is an online value-added investment platform for Indian and NRI investors. It was designed and built by Wealth India Financial Services Private Limited, a Chennai based company started about a year ago.
Please refer to this page for more details.
Using FundsIndia, an investor can invest in a variety of products for the medium to long-term financial needs and goals. We offer mutual funds, equities, and fixed deposits on our platform. FundsIndia is not just an informational service, it is a transactional platform where you can link with your bank and actually make investments online.
In the near future, we are planning to launch a prudent insurance platform that will offer investor-friendly, economical insurance options to our customers. Please keep an eye out for it!
FundsIndia is a purely online investment platform at this time.
FundsIndia places utmost importance in the protection of investor data. Our services are hosted in a top-security, tier-4 data center outside India. The data is stored in a continuously replicated model and is also backed up daily. Network communication with the browsers are protected with 128-bit encryption using a Thawte issued security certificate.
You can contact us through email or phone. You can write to us anytime at Contact Us with your queries/complaints.
Please refer to this page for more contact details and timings.
Mutual Funds (20)
FundsIndia is not merely a platform for buying and selling financial products such as mutual funds. Apart from offering the articles, commentary, news, and market data on the products, we also offer value-added services to the investors.
For example, in mutual funds, an investor can use a trigger-option to specify when they want to enter or exit a fund. To illustrate, an investor could specify a trigger to say that they want to buy a fund when the Sensex hits 12000, and sell it when it hits 18000. Or they could say that they want to book profits when their scheme gains by 20%.
Another example of value added service is the ability to do portfolio-level SIP which means you can now have an SIP on an entire risk-balanced portfolio as opposed to a single scheme.
Also, we have a state-of-the-art planning engine that you can use to plan your financial goals. Once you create a plan, you can link it to the actual investments you make towards the goals. This will enable you to track to see how your investments are performing towards realizing your goal.
FundsIndia does not charge any fees to the investors. There are no registration charges, no account-opening fees, no transaction charges, no SIP charges, no charges for any value added services. Also, SEBI has announced that mutual fund investments will not be subject to entry-load starting August 1, 2009. So, now all mutual fund investments made through FundsIndia will incur zero entry loads.
In the case of mutual funds, our source of revenue would be the so-called 'trail fees'. This is not something that we charge our investors explicitly. These are paid out of the annual fund management fees that every mutual fund already charges.
Yes, SEBI has scrapped entry loads recently. We are very happy with the move. We were asking SEBI for this for the past nine months, and were communicating regarding this with them all through.
SEBI has now also announced that this goes into effect on August 1, 2009. So, investments made through FundsIndia will incur zero entry load charges.
Briefly, an investor would have to provide details about their name, address, bank account etc to open an investment account. When you fill out your investor details (such as PAN number, address, bank details etc.), we will send you a courier consisting of an application form, and a small list of required documents from you. We will also send you a pre-paid courier envelope that you can use to send back the information we need to us. Please refer to this page for more details.
Once an investor opens an account with us, they can login and start investing in a variety of ways - investing in a new scheme, establishing a SIP, establishing a trigger point to buy etc. An investor can select the scheme, select the amount to invest, login to their bank account, transfer the money, and that's it. No more forms to fill out or cheques to write. We at FundsIndia will take care of your investment.
Also, please note that the investment account opening process has to be completed only once. After that, you can invest in any fund of your choice as often as you choose.
At this time, FundsIndia is a self-service model which means the investor is free to decide what scheme to invest in. Pretty soon, we will be launching two services - a pre-packaged portfolio service which will offer a set of designed portfolios that we have put together, and an advisory service.
We are ""empaneled"" (partnered) with almost all the mutual fund houses in India. And, we are in discussions with all of them to enable us to sell their products online. At this time, we have ""online channel partner"" agreements that enable us to sell schemes online with the following mutual fund houses:
- AIG Global Asset Management Company (India) Private Limited
- Axis Mutual Funds
- Benchmark mutual funds
- Bharti AXA Investment Managers Private Limited
- Birla Sunlife Asset Management Company Limited
- Canara Robeco Asset Management Company Limited
- DBS Cholamandalam Asset Management Limited
- Deutsche Asset Management (India) Private Limited
- Edelweiss Asset Management Limited
- Fidelity Mutual funds
- Franklin Templeton Funds
- HDFC Mutual Funds
- IDFC Asset Management Company Private Limited
- ING Investment Management (India) Private Limited
- JM Financial Asset Management Private Limited
- JPMorgan Asset Management India Private Limited
- Kotak Mahindra Asset Management Company Limited
- LIC Mutual Funds
- Mirae Asset Global Investment Management (India) Private Limited
- Morgan Stanley Funds
- Principal Pnb Asset Management Company Private Limited
- Quantum mutual funds
- Reliance Capital Asset Management Limited
- Religare AEGON Asset Management Company Private Limited
- SBI Mutual funds
- Shinsei Mutual funds
- Sundaram BNP Paribas Asset Management Company Limited
- Taurus Asset Management Company Limited
- UTI Asset Management Company Private Limited
Soon to come: Tata AMC, ICICI Prudential Mutual fund and more.
DSP Blackrock - Till recently, DSP Blackrock was in the list of 'soon to come' mutual funds. What happened?
Answer: DSP Blackrock has informed us that at the present time, they are not accepting new online partners. This decision is puzzling to us and we have requested them to reconsider. However, considering their response, we thought it would not be fair to keep them in our soon-to-come list while they reconsider. If, as an investor, you would like to see DSPBR funds in FundsIndia, we urge you to write to them at enquiry@dspblackrock.com expressing your desire. Thanks.
An investor can transfer money to fulfill their investments by using the net-banking facility of their respective bank.
The banks that we have partnered with are banks an investor can connect to directly from FundsIndia.com to fulfill their investments. This list of banks include:
- ICICI Bank
- HDFC Bank
- Corporation Bank
- Yes Bank
- Karnataka Bank
- Oriental Bank Of Commerce
- Bank Of Rajasthan
- South Indian Bank
- Vijaya Bank
- Bank of India
- Axis Bank
- Federal Bank
- Allahabad Bank
- Bank of Baroda
- Deutsche Bank
- Dhanlaxmi Bank
- Bank of Bahrain and Kuwait
- Standard Chartered Bank
Soon to come: Citibank
If you have an account with one of our banking partners, the investment process would be seamless for you. On the other hand, if you don't, it would still be possible to invest with FundsIndia. In this case, once you finalize an investment through our website, you can do an electronic fund transfer (NEFT/RTGS) specifying your user id and transaction to our ICICI bank account to enable us to fullfill your transaction.
To view your existing holdings (investments in mutual funds) in a consolidated fashion in FundsIndia.com, you would need to transfer them to your FundsIndia account. To make it easier for the investors, we are devising a system (called Easy Transfer) to enable investors to quickly transfer their investments to FundsIndia to benefit from a consolidated view. FundsIndia will pre-fill all the required documents and send them for you to sign and send over.
For more details and an explanation of the process involved, please click here.
With FundsIndia, you can use a single login id to access your family's investments in one place. If you would like to add another person from your family as an investor (either jointly or separately), you would need to click on the 'Add Investor' link and fill out their information. We will send a pre-filled application form for the new investor that needs to be sent back to us with the relevant documentation. Investments can be made in the name of the new investor after we receive and activate the account.
Yes, investments made under different investors (that were created using a single login id), can be seen in one consolidated portfolio view as separate investments. For example, a husband might have invested in a few schemes, a wife in a different set of schemes, and both of them jointly in a third set of schemes. All these investments can be viewed in a consolidated fashion in the portfolio screen when all these three accounts have been created under a single login id.
Yes, NRIs can open account and invest in mutual funds through FundsIndia. Please refer to this page for more details and requirements.
2.00 PM for non-liquid funds and 11.00 AM for liquid funds, Transaction done after 2.00 PM will be executed on next business day
There are well-defined ways of doing that. We will provide you with the folio number of your investment that is on the records of the mutual fund houses and their back-offices. You can use this number to contact either the fund house or their back office to verify your investment. If your investment is with a CAMS (one of the back office services) supported mutual fund house, you can use their mail-back service (available on their website) to verify your investment.
Question from an actual investor:
Hello, I just have a query on the FundsIndia offer. Is it a promotional offer i.e. free/no charge of any kind for MF investment via FundsIndia ? Why would you do it ? The so-called "trial-fees" - is it equivalent of 1-2% ? Is there a chance that due to recession :-) or any other reason that the existing account holders will be charged ? Generally to run a website of this nature, there are some IT costs involved - If you don't get maintenance charge how can that be managed? I believe the above are genuine questions and would request your reply for clarification.
Our reply:
Thanks for your interest in FundsIndia for your investment needs.
The no-transaction-fee offer is not a promotion. It’s our business plan. That is the fundamental proposition that we started our company with. The servicing fees (trail fees is another term) that we obtain from the Mutual fund houses is not more than 0.5% annually. However, we have worked out the numbers to know that it’s a scalable business that can be easily sustained with this revenue.
The key is our lack of physical presence and our online only access. Our online presence means two things – we can reach customers without any geographical limitations, and we can scale easily – both of which will enable us to get many customers for a low-operational cost.
That is the secret – well, not a big secret, actually. We are following the Amazon model for financial services, one might say.
Thanks for giving us an opportunity to address your questions.
When one invests through FundsIndia, Funds will be transferred via our payment gateway (TPSL, an ICICI-ventures entity) to our bank account, which is with ICICI Bank. There are three records for every transaction – one with your bank account, one with TPSL and the third with our bank account. Any missing funds can be traced without error. This happened once to one of our investors – he paid through the payment gateway at the stroke of midnight on a Thursday night. Probably due to the date change in the middle of transaction, his account got debitted, but the money did not reach our accounts. He informed us about the incident, we worked with our payment gateway and money got back into his account in two days.
Yes, we support online SIP at FundsIndia. However, SIP with FundsIndia works a little differently. Please go to the page below for more details:
Equities (24)
You can open an equity trading account with FundsIndia in 3 simple steps.
- Fill in your investor profile under equity section
- We will send you our Broker's executive to meet you personally to collect the KYC documents and for your signatures
- Your account gets opened in 3 working days from the day of signing the KYC forms
- We will notify you via mail when the account is ready for transactions
There will be no equity account opening fee, and the demat account charges will be waived for the first year. A demat account fee of Rs. 200 per year will be charged starting the second year.
Brokerage and Taxes
FundsIndia's brokerage for equity and ETF transactions is very attractive when compared to the industry average.
At FundsIndia the brokerage is Rs. 15 or 30 basis points (i.e. 30 paisa on every Rs 100 charged), whichever is higher.
Please note that there are additional charges that all brokers are legally required to charge on equity transactions as per SEBI. The charges are as follows:
- Stamped duty/charges on delivery: 0.01% of transaction amount
- Securities transaction Tax on delivery: 0.125% on transaction amount
- Turn over tax/transaction charges: 0.0035% on transaction amount
- Service Tax: 10.36% on (brokerage + sum of above three charge).
These additional charges are mandated by the regulatory authority and are common across all brokers.
A detailed illustration with two cases
- A use case scenario where the minimum brokerage is charged and
- A use case scenario where 30 bps is charged.
| Illustration 1 | transaction < 5000 |
| Heading | Rs. |
| total turnover | 4500 |
| Flat Brokerage | 15 |
| Stamped duty/charges on delivery: 0.01% | 0.45 |
| Securities transaction Tax on delivery: 0.125% on turnover | 5.625 |
| Turn over tax/transaction charges: 0.0035% on turnover | 0.1575 |
| Service Tax: 10.36% on brokerage | 1.554 |
| Total Charges ( Including Brokerage) | 22.7865 |
| Total Payable ( incase of Purchases) | 4522.7865 |
| Total Receivable ( incase of Sale ) | 4477.2135 |
| Illustration 2 | transaction > 5000 |
| Heading | Rs. |
| total turnover | 50000 |
| Brokerage 30 bpts ( 30 paise for every Rs 100 ) | 150 |
| Stamped duty/charges on delivery: 0.01% | 5 |
| Securities transaction Tax on delivery: 0.125% on turnover | 62.5 |
| Turn over tax/transaction charges: 0.0035% on turnover | 1.75 |
| Service Tax: 10.36% on brokerage | 15.54 |
| Total Charges ( Including Brokerage) | 234.79 |
| Total Payable ( incase of Purchases) | 50234.79 |
| Total Receivable ( incase of Sale ) | 49765.21 |
We require more information for equity trading account opening as per SEBI norms. We will ask you to give us only the details which do not already have
We need an address proof, ID proof, a cancelled cheque, and your PAN card copy.
No. We require you to open a demat account and brokerage account through us to trade in our platform
You have to open a brokerage account and demat account on our platform first and then transfer all your shares in your other demat accounts to the new demat account. Once done, you will be able to see a consolidated view of your holdings in the FundsIndia platform.
You can transfer the existing equity holdings in other Demat accounts into your FundsIndia demat account by using an Inter-settlement chellan which will be available with your existing service provider. The transfer will happen the next business day.
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Yes, you can open multiple brokerage accounts with multiple brokers
We are a registered inter-mediatory with the National Stock Exchange registered through Emkay Shares Ltd as our main Broker.
- Netbanking:The investor will log in to his bank account, using Netbanking facilities provided by his/her bank, and transfer the money to the broker's bank account. Investor has to transfer from his PRIMARY bank account specified in the account opening form, as the amount transferred can be easily 'tagged' to the investor's brokerage account. The amount will be available for buying shares only on the next business day
- Cheque:The investor can write a check, drawn in favor of broker, and mail it to broker (mentioning his/her unique client code). The amount will be available for buying shares only on the next business day after the amount is credited to the bank account.
- NEFT:Investor can NEFT his investment account to the broker's bank account, mentioning his client code in the 'remarks' column of the NEFT form. The amount will be available for buying shares only on the next business day
HDFC Bank Account No. ( NSE CASH)- 00600140000168
IFSC Code RTGS/NEFT: HDFC0000240
Branch: Fort Branch, Mumbai
Account name - Emkay Global Financial Services ltd.
Note :
The Investor will have to enter his Funds Transfer details into FundsIndia's payment confirmation screen. The investor will follow the method as mentioned below.
| Step 1 - Enter the Bank Detail |
| Step 2 - Enter the Funds Transfer date |
| Step 3 - Enter the mode of transfer i.e. Net-banking (or) NEFT (or) Cheque. |
| Step 4 - Enter the reference number if the mode of transfer is Net-Banking. (or) Enter the NEFT reference number if the mode of transfer is NEFT. (or) Enter the cheque number if the mode of transfer is cheque. |
| Step 5 - Enter the amount transferred. |
With FundsIndia you can place request in "Withdrawal request" page. A request made during a business day before 2pm, the money would get transferred on the next working day. A request made after a cut-off time of 2pm the money would get transferred on the second next business day.
The stock prices you see on our site are 5-minute delayed prices. Order execution will, however, be made accurately on real-time prices based on the order limits
We have designed this platform for medium and long term investments. In our view, options, and futures constitute a high-risk product category that we do not advise for our regular investors
We have designed this as a relatively safe, low-risk equity platform for our investors. For this reason, we will not be offering margin-trading facility to our investors on this platform. What that means is that this will be a cash-and-carry system - an investor can purchase stocks only to the extent of money you have in your trading account
There are approximately 1750 company stocks listed in NSE, but we have decided to all the large- cap stocks (criteria: ) and top 500 mid-cap stocks (criteria: ) which is diversified in all 21 sectors in exchange
Yes, you can. You have to first sell the mutual funds and you will get the money in your bank account in T+3 days (if it is an equity fund). Then you have to transfer the money from your bank to the broker's bank account. Once the money reaches the broker's bank account, you can start buying equities on our platform
NRI can invest in equity but with us due to operational constrains we do not offer equity for NRI clients at the moment. We will re-consider this decision over a period of time
With FundsIndia you can place 3 types of orders.
- Limit Order
- Market Order
- Stop-loss Order
An order placed with a brokerage to buy or sell a set number of shares at a specified price or better. Limit orders also allow an investor to limit the length of time an order can be outstanding before being canceled.
A market order is an order to buy or sell a stock at the current market price. A broker enters an order as a market order when requested to do so by his or her client. When a market order is placed, it is almost guaranteed that the order will be executed.
A market order is that the price is paid when the order is executed. The price may not always be the same as that presented by a real-time quote service. This often happens when the market is changing very quickly. Placing an order "at the market," especially when it involves a large number of shares, offers a greater chance of getting different prices for different parts of the whole order.
A stop loss is an order to buy (or sell) a security once the price of the security climbed above (or dropped below) a specified stop price. When the specified stop price is reached, the stop order is a limit order (fixed or pre-determined price).
Stop Loss Limit Order
A stop loss limit order is an order to buy a security at no more (or sell at no less) than a specified limit price. This gives the trader some control over the price at which the trade is executed, but may prevent the order from being executed.
A stop loss buy limit order can only be executed by the exchange at the limit price or lower. For example, if an investor who is interested in investing in a particular share when the share technically break-outs, at Rs 120 when the market price is at 100 he can place a stop-loss order with the price range of 115 to 120. When the share reaches a price between 115 to 120the stop loss order gets automatically executed within the specified range. Similarly in a stop loss sell order an investor can protect his loss by placing a stop-loss order. For example, if an investor who has invested in a share at Rs 100 can protect his loss by placing the stop loss order. He can place a stop loss order with range of Rs.95-90. When the price reaches 95 and below the order gets executed within the specified range
With FundsIndia you can place real time market orders and GTC (good till cancelled).
A real time market order can be placed between 9.am of the trading day and till 3.30pm of the same trading day. The orders placed during the day will be automatically cancelled after the market timing.
Please contact FundsIndia. equities@fundsindia.com. 044-4344-3100


