When there is nothing to do, Do Nothing !

Advertisement byline for a large telecom player runs 'don’t do the done, do the new'.It all started with Nike's famous - Just do it.

It was the start of a new era in Indian mutual fund industry this past weekend. With the abolishment of entry loads coming into effect, the industry is all set to undergo a significant shift. How funds are sold, how investors invest, how the industry thrives are all coming in for some interesting answers as we go forward.

At FundsIndia, we are excited to be living in these interesting times. We believe in our model of operations, and we are looking forward to serving our investors' needs to the fullest of their needs.